Best Startup PR Agencies

Published on
November 3, 2024
Best Startup PR Agencies
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Boost Agency

Boost Agency

Location:

San Francisco, U.S.

Company Size:

11-50

Year Founded:

2022

As a startup, Boost is uniquely positioned to understand the challenges and opportunities faced by growing businesses. With a focus on growth-led strategies, the company works closely with its clients to identify key opportunities and develop plans that drive success. Boost's data-driven approach means that its marketing strategies are based on real insights and proven results, giving clients a competitive edge in their markets.

In today's fast-paced and competitive business environment, it is more important than ever for companies to have a strong marketing strategy. Boost is a partner that can help businesses succeed and grow through innovative marketing solutions and data-driven strategies.
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Services
  • Public Relations
  • Graphic Design
  • Market Research
  • Branding
  • Influencer Marketing
Noteworthy Clients
  • Animal Biome
  • Zapier
  • Dapper Labs
  • Embark Vet
  • Hubilo

TrizCom

TrizCom

Location:

Dallas, U.S.

Company Size:

11-50

Year Founded:

2008

The award-winning TrizCom website has an entire section dedicated to the services they offer to entrepreneurs.

They offer advisory services, corporate identity, communications plans and strategies, social networking and forum integration, media releases, press pre-pitching, and pitching analyst presentations, white papers, speaking opportunities, interview requests, media training, and other programs to help startup clients get their online marketing campaigns off to a fine start.
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Services
  • Agency of Record Public Relations/Media Strategy
  • Media Relations
  • Content Creation
  • Events
  • Crisis Communications
  • Issues Management
  • Reputation Management
  • Social Media Strategy
  • Influencer Campaigns
  • Publicity Representation
  • Award Submissions
  • Charitable Giving Strategy
  • Investor Relations
  • Nonprofit Marketing
  • Analyst Strategy
  • Internal Communications
  • Legislative Affairs
  • Startup/Entrepreneur Launches & Campaigns
Noteworthy Clients
  • ActivePure
  • Cadillac
  • GMC
  • Intuitive Health
  • Autocar

Babel PR

Babel PR

Location:

London, UK

Company Size:

11-50

Year Founded:

2017

Babel PR is a B2B technology PR agency founded in London in 2006. The company provides technology PR and online marketing services for startups and established brands in the technology and related industries. Babel's PR portfolio includes collaborations with companies such as Vertical Aerospace, Mirakl, and Parallel Wireless.

In addition to PR services, Babel PR also provides messaging and media analysis; media relations thought leadership, analyst relations, crisis communications, social media management, and event management.
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Services
  • Branding Messaging and Strategy
  • Content Creation
  • Media Relations
  • Industry Analysis Relations
  • Organic Social Media
  • Paid Social Media Campaigns
  • Media Training
  • Industry Awards
  • Bespoke Media Analysis
Noteworthy Clients
  • Epson
  • Philips
  • Sabien Technology
  • TXO
  • Orange Cyberdefense

Bob Gold & Associates

Bob Gold & Associates

Location:

California, U.S.

Company Size:

11-50

Year Founded:

1997

Bob Gold & Associates is a Southern California-based award-winning, results-driven firm. They specialize in entertainment innovation-based with many clients, from tiny startups to Fortune 500 corporations.

The 24-year-old firm specializes in video distribution, from content production to the technology that links consumers to businesses. And has received global acclaim for its achievements in the cable TV sector.
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Services
  • Online Public Relations
  • TV PR and News PR
  • Digital Marketing
  • Content Creation
Noteworthy Clients
  • Cisco
  • Plume
  • Corning
  • ESPN
  • New Roads School

The Pollack PR Marketing Group

The Pollack PR Marketing Group

Location:

Los Angeles, U.S.

Company Size:

11-50

Year Founded:

1985

The Pollack Group (TPG) is a mid-sized, multi-specialty agency that develops communication platforms and programs, manage corporate reputations, launches new products and services, and promotes consumer brand engagement for clients ranging from innovative start-ups to Fortune 500 companies.

Headquartered in Los Angeles, CA, with offices in New York, NY, TPG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world.
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Services
  • Brand Marketing
  • Community Engagement
  • Content Marketing
  • Corporate Marketing
  • Earned Media
  • Email Marketing
  • Events/Trade Shows
  • Experiential
  • Family Focused
  • Graphic Design
  • Health and Wellness
  • Influencer Marketing
  • Lead Generation
  • Lifestyle Engagement
  • Media Buying & Planning
  • Millennial Engagement
  • Online Advertising
  • Product Launch
  • Research & Analytics
  • SEO/SEM
  • Social Media Management
  • Thought Leadership
  • Video Production
  • Website Development
Noteworthy Clients
  • Apollo
  • Avis
  • Baskin Robbins
  • Carnival
  • Bob Evans Farms

Vitis

Vitis

Location:

Birmingham, U.K.

Company Size:

2-10

Year Founded:

2006

Vitis PR is an award-winning UK-based public relations agency specializing in B2B PR and B2B technology PR. The agency provides high-impact public relations, search, and social media campaigns for technology, telecoms, and high-growth companies. With an experienced senior PR, SEO, and social team, Vitis PR aims to produce effective profile-building initiatives for startups, small to medium-sized businesses, and publicly traded organizations.
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Services
  • Tech PR Services
  • Search Services
  • B2B PR Services
  • Social Media Services

Noteworthy Clients
  • Midwich
  • PC World
  • Kodak
  • SQS
  • Oxford Genetics

NOW!

NOW!

Location:

Milano, Italy

Company Size:

2-10

Year Founded:

2000

Founded in 2000, Now!PR is a communications and PR agency that guarantees clients immediate and tangible results. They are part of the BPRESS Group and have worked with various industries such as Corporate & Finance, Technology & Innovation, Travel & Lifestyle, providing services such as media relations, product launches, digital PR, events, social media management, influencer marketing, corporate blog development, etc. doing.

Now!PR is a communications and PR agency that guarantees clients immediate and tangible results. Their motto is 'Awareness Driving Action,' They aim to make brand awareness the engine for tangible actions such as purchases and registrations.
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Services
  • Integrated communication
  • Strategic communication consultancy
  • Digital PR and Influencer Marketing
  • Events
  • PR and Media Relations
  • Social Media Management
Noteworthy Clients
  • Trainline
  • Salesforce
  • Fiverr
  • Nest
  • Tableau

Fleishman Hillard

Fleishman Hillard

Location:

St. Louis, U.S.

Company Size:

1,001-5,000

Year Founded:

1946

FleishmanHillard provides clients with counseling and strategic communications services in over 80 countries. The firm’s history dates back to 1946, founded by two public relations pioneers, Carl Byoir and John W. Hillard. Today, Fleishman Hillard is part of Omnicom Group Inc. (NYSE: OMC), a global marketing and communications holding company.

FleishmanHillard is one of the world’s top communications agencies. Being named one of Seramount’s (previously NAFE’s) “Top Companies for Executive Women” for 12 years running and one of the Human Rights Campaign’s Best Places to Work for LGBTQ Equality for four consecutive years.
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Services
  • B2B
  • Brand Marketing
  • Creative and Planning
  • Crisis Management
  • DE&I Communications
  • Employee Communications
  • Media + Platforms
  • Public Affairs
  • Reputation Management
  • Research Analytics
Noteworthy Clients
  • Budweiser
  • Fitbit
  • JP Morgan 
  • Chase
  • Lowe's

Weber Shandwick

Weber Shandwick

Location:

New York, U.S.

Company Size:

5,001-10,000

Year Founded:

2001

Founded in 2001 by merging the Weber Group, Shandwick International, and BSMG, Weber Shandwick is one of the best PR agencies for startups, with offices in major media, business, and government capitals worldwide.

Weber Shandwick represents diverse clients, including Fortune 500 companies, major corporations, non-profit organizations, and startups. They provide strategic counsel and creative thinking, backed by deep industry knowledge and insight, to help clients achieve their business goals.
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Services
  • Strategy & Analytics
  • Creative, design & content
  • Public relations & marketing
  • Organizational transformation
  • Reputation & leadership
Noteworthy Clients
  • ALDI
  • Amazon
  • Anheuser-Busch InBev
  • Chevrolet
  • General Motors

Ketchum

Ketchum

Location:

New York, U.S.

Company Size:

5,001-10,000

Year Founded:

1923

Ketchum is a global communications consultancy and one of the world's most influential technology public relations firms. Ketchum has evolved from its roots as a public relations agency to a full-service communications consultancy to meet client needs in the modern global economy. With over 100 offices in 70 countries, Ketchum partners with clients to create and deliver communications strategies that build brands, reputation, and business. Ketchum is a part of Omnicom Group Inc. (NYSE: OMC), the world's leading marketing and communications holding company.
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Services
  • Analytics
  • B2B
  • Content
  • Digital Strategy
  • Earned Media
  • Employee Communications & Engagement
  • Entertainment
  • Executive Advisory Services
  • Financial Communications
  • Influencer Marketing
  •  Issues & Crisis
  •  Paid Media
  • Public Affairs
  • Purpose
  • Reputation Management
  • Sports
  •  Studios
Noteworthy Clients
  • Gillette
  • Wendy's
  • Nespresso
  • Adobe
  • Whirlpool

CAP & CIME PR

CAP & CIME PR

Location:

Paris, France

Company Size:

11-50

Year Founded:

1999

Cap & Cime is an independent Paris-based public relations agency that works with clients – from start-ups to large multinational corporations – to build their reputation and brand awareness and to develop relationships and influence with their target audiences and media.

They generate media endorsement & audience engagement to deliver commercial advantage to their clients. Cap & Cime PR is a member of the « Global Alliance » program, a network of 90 international agencies that enables them to perform in France and internationally.
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Services
  • Public relations and influence
  • Social Media
  • Brand Content
  • Crisis communicaton
Noteworthy Clients
  • Intel
  • Business France
  • P&G
  • Burelle
  • Aruba

In innovative times like these, it’s not enough to let your idea come to life within an office — especially when it’s a startup.

At some point, newly founded businesses require PR services to scale. Luckily there’s a thing called ‘fishing’ for Startup PR Agencies to land a contract with a service provider that is just perfect!

With that in mind, we have rounded up a handful of some of the best startup pr agencies that are known for their pricing plans’ affordability, overall services and their commitment to growth.

However, before getting started, it’s important to know a little bit about Public relations (PR), and the overall importance of PR in today’s online industry.

According to Jenna Guarneri, a Forbes Councils Member, PR for startups is essential because:

“Good PR can help with investors, increase backlinks to your website, increase brand awareness and help companies claim the title of ‘the first of their kind.’”

So if these are the primary goals you wish for your startup to achieve, sit through this article and find all the answers to your PR questions, pick a startup PR agency that will do your business justice, as well as learn a few PR tricks of your own to get the ball rolling!

What Is Public Relations

For short, public relations, or PR, is educating stakeholders about a company while also developing positive impressions about the brand through strategic communications.

Public relations is in the process of telling stories. PR practitioners construct storylines to create PR campaigns that promote their clients’ agendas. This might include defending, boosting, or developing identities through the media, social networks, or other forms of communication.

Public relations is distinct from other forms of marketing.

Public relations varies from other marketing approaches in that advertising and publicity are earned rather than purchased. In contrast, buying an advertisement is an illustration of paid promotion.

What Is PR for startups?

Startup PR is about building a good image for your business through various media outlets. Perhaps it is better to think of it this way: advertising is you declaring that your product is fantastic, whereas public relations is getting somebody to express it for you.

PR strategies for startups and other larger firms focus on getting people to speak about the product or company by boosting newsworthy journalism or social content and taking steps to keep the public dialogue positive.

Since startups are beginning from nothing, their public relations activities must focus on short-term development and long-term reputation upkeep.

Startup PR is simply placing oneself in the media environment to generate a good image for your business and position yourself as a thought leader in your sector. Thought leadership is defined as the act of presenting a new or distinctive point of view that alters popular perception.

It is similar to branding in promoting exposure, validity, and legitimacy. As a result, it gains a distinct market position, achieving one of the critical end goals of public relations.

When does the need for a startup PR agency come into play?

When you are prepared to market your brand and products and are ready to expand your consumer engagement, it is time to consider how PR methods might assist. Many entrepreneurs decide to hire a startup PR agency at this point to utilize their skills in creating media connections and addressing specific essential audiences.

Is There A Need For PR For Startups?

Startup PR may significantly accelerate your expansion and, as such, should be a priority for your business at any level of development.

People who do not grasp the value of public relations will not invest in working with public relations agencies. However, public relations for startups is critical to their growth and future progress.

Excellent PR for startups may assist in forming good public perceptions and creating social media and conventional media networks.

This assists the startup in building a company’s reputation, which will ultimately lead to financial growth and greater sales. The most plausible explanation is that most customers prefer generated media over traditional advertising because the latter is created by the company itself and is usually perceived as “self-promotional.”

PR for startups is a crucial component of your marketing mix.

It is customary for companies to prioritize product development above customer development. The inability to discover and build your community and consumers, on the other hand, is a significant risk for startups.

Bottom line? By investing in a startup PR agency and PR, you’re ensuring your startup is:

  • Obtaining funds or an investment
  • Recruiting top talent
  • Increasing the number of users or customers
  • Expanding the company’s reach across boundaries and setting new target demographics
  • Creating trials for its goods or services
  • Teaching the general population about a new market, service, or concept
  • Taking a stand against the competition
  • Being a thought leader and standing out from the crowd

The Truth About Startup PR Agencies

This is where you can start learning in your own startup PR journey!

PR may assist in projecting a positive image to a startup’s intended audience. In that order, an idea or some form of visualization is essential; it can build or destroy a business and even be a decisive factor in sales.

Nevertheless, gaining the media attention required to become a trusted brand does not happen quickly. It takes time to lay the groundwork in the press. Whether you develop an in-house PR team or engage an agency, keep the following in mind:

Persistence is essential

Gaining press coverage needs regularity, and additional time is non-existent while attempting to expand a firm.

Setting a personal record is a marathon, not a sprint

Your PR staff is developing long-term initiatives, and patience is essential. PR initiatives must be constant to be effective.

Before You Hire a Startup PR Agency

If you feel your efforts will not help you complete the checklist of benefits startup PR can offer you, here are some things to consider before you entrust a startup PR agency to do the work for you!

Based on your requirements, select a startup PR agency familiar with your startup’s or neighboring markets. Examine its track record and knowledge of strategic positioning and communication. In addition to engaging media and industry influencers to express your message, a strong PR company will have talents such as branding, conveying your message, doing market research, and narrowing your audience.

Inquire about the criteria the business will use to gauge the effectiveness of their work for you and introductions to the persons who will operate on your project.

Be sure that you are happy with what you have learned.

If you want to identify how your startup PR agency will be working, you can familiarize yourself with their efforts as they will be:

  • Making press releases and blogging
  • Pitching articles for journalists
  • Coordinating interviews and public appearances for firm executives
  • Garnering media attention
  • Organizing and carrying out media and public outreach activities
  • Using social media to promote your company or product

Now that you’re educated enough on what to expect from a startup PR agency, we’ve rounded up our Top 10 to help you pick and choose as you please!

Scale your business in no time.

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